D'Backs reach out to Hispanic Community
If there ever was an "aha" moment for the Arizona Diamondbacks' brass, it came one year ago at the World Baseball Classic in Phoenix.
The tournament was meant as a global showcase for the sport, exposing America's pastime to international fans from South Africa to China. Yet the throngs of fans waving Mexico's flag and buying the team's hats and jerseys prompted Diamondbacks President Derrick Hall to ask one question: Was there a reservoir of untapped money and fan passion right in the shadows of Chase Field? -azcentral.com
D'Backs, Hispanics, Jugar Beisbol.....(azcentral.com)
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